B2B email campaigns

E-mail Campaign

Getting your e-marketing campaign to the right decision makers within the travel industry is an art. Like all marketing campaigns, the quality of the ad is what motivates the buyers to respond. Axium Marketing will help you ensure that your e-mail campaign is formatted in all formats; html and text, that it is easily received and perfectly displayed on the screen of your buyer, and just as important that the ad is adapted to the country and market segment that you wish to target.

This means that we will help you translate your email into the language of your buyer, and thanks to our powerful servers we will also ensure that he/she receives your email at the same time and during the most optimal time / date of the week.
Your e-marketing campaign will be sent directly to the product managers. The email will be sent as if it was sent by you and all replies, requests for quotes, brochures or more info will come straight back to you for your follow up with your new client. As our database includes the names of the product manager as well as company name, you may also personalize you e-marketing campaigns!

A week after your campaign has been sent we send you the statistics relating to your e-marketing campaign, the statistics show how many emails received, how many emails opened, how many visits to your web site etc. The statistics measures the success of your campaigns.

To see examples of other email campaigns pls click here http://axium1.com/exemples

To send an email is not only fast, your campaign can be ready in 48 hrs, but also very simple.

Here is how it works:

  • You e-mail or call us and let us know which countries and what market segment you want to target (for instance all French and Benelux Incentive Houses/MICE planners)
  • Axium Marketing e-mails you a quote in Euro
  • You email us your text and images (in the format which is easiest for you). In the same way, you can send us your own database in order to couple it with ours. We recommend that the text is around 200 words, and you include ca 5 or 6 images, shorter is better! However if you want the campaign to have more images and text – no problem, it’s your decision.
  • Axium Marketing creative department then formats your message into html, aol and text, and also create a mirror page for the campaign so that those who read their emails in text format will have the possibility of readying the email in html format. We also consult and advise you with regards to contents and layout.
  • Axium Marketing can help you translate your campaign into any European language (German, Italian, French, Spanish or Russian.) The response rate is always better when you send a campaign in the language of your client.
  • You pay by bank transfer or online with your credit card, please go to payment http://www.axium1.com/pay.htm.Payment is due in full prior to the execution of the e-marketing campaign.
  • Axium Marketing will e-mail you a copy of the campaign which we propose to send to the client – as if you were the client for your approval. You check the email and return it to us with your written approval for us to send to the pre defined country and market segment of your choice.
  • You give us the email address which you would like us to use as “reply to”, date and time you want the email sent as well as the subject of your campaign (we also advise you with regards to the optimal date and time to conduct your e-marketing campaigns and the importance of the subject heading).
  • The email is then sent by our server to the selected targets on the date and time you have specified, sender email will show your address only and the clients will therefore reply directly to you with their requests for quotes, brochures and info, and at the same time ALLOWING YOU TO BUILD UP YOUR OWN DATABASE.
  • Axium also offer you the tracking of your e-marketing campaigns tourism this means:
    - Letting you know how many emails that were sent
    - How many recipient opened your message (this is the rating of the campaign’s success)
    - How many clicked onwards to your web site or on to one of your links (products)

Do I get a copy of the email addresses?
No, we only lease our own opt inn propriety database, but you will be uploaded with the e-mail addresses of those who answer to your campaign, this enables you to build up your own e-mail database with up to date contacts.

Why should I use Axium Emailing Marketing when I have my own database?
Axium Marketing’s database is updated daily by our marketing executives, this is mostly done by phone and this can be both time consuming and expensive when you have to update this information from your destination (or simply impossible). Axium Marketing will through the use of our sophisticated software and equipment track useful buyer’s profile, such as his line of production, and what are his immediate needs. We can also include your company’s existing databases in the e-broadcast – duplicates are automatically removed, and we will also let you know how many of your emails were not delivered and why, helping you can clean up your own databases.

Why do I need Axium Marketing when I already know which Tour Operators feature my destination?
If you were an hotel in Cyprus and you were looking for a new market share for your destination we can target whole sale operators who have either presently or in the past being running a program to your region (not only destination), thereby widening the scope of your market segment and optimizing your chances to get a new client.